Everyone experience the urge to scratch, whatever the origin is. Restricted to an area or affecting all the body, temporary or permanent, itching may be caused by skin atopy (such as Atopic Dermatitis, Psoriasis, ...), external factors (irritation, allergies, pollution, temperature variation, insect bites…) or skin ageing (Senile Xerosis).
At 5, 20, 40 or 90 years old,everybody is scratching… Except for newborns that may cry only!
It was time to act…
60 seconds to stop the itching-scratching vicious circle